Marketing and consumer behaviour
- Effect of short-form video marketing on purchase intention
- Customer trust in AI-generated product recommendations
- Impact of quick-commerce delivery experience on loyalty
- Sustainable packaging and consumer willingness to pay
- Influencer credibility and brand preference
Human resources and organisational behaviour
- Hybrid work practices and employee engagement
- Use of people analytics in retention decisions
- Psychological safety and team innovation
- Learning and development effectiveness in small businesses
- Employer branding and graduate job choice
Finance and fintech
- Financial literacy and retail investment behaviour
- Adoption of digital payment services by small retailers
- Behavioural bias in personal investment decisions
- Working-capital practices in small enterprises
- Customer perception of digital lending platforms
Operations, entrepreneurship and analytics
- Technology adoption and productivity in MSMEs
- Inventory visibility and customer satisfaction
- Green supply-chain practices and operational performance
- Service recovery and customer retention
- Entrepreneurial intention among postgraduate students
- Business intelligence dashboards in managerial decision-making
- Forecasting demand for a local service business
- Customer segmentation using transaction data
- Factors influencing adoption of generative AI at work
- Cybersecurity awareness and digital-business readiness
How to choose from this list
Do not select a topic only because it sounds current. Confirm that you can reach the target respondents or obtain a suitable dataset, measure the main variables, complete the study within your deadline and explain its business value.
Narrow the topic by specifying the population, location or sector. Your institution’s format and supervisor’s approval remain essential.
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Talk it through with a mentor.
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